Building an authentic sustainability-centric corporate brand – best practices and implementation guide
Nearly one-thirds of the world’s top 100 reputed corporate brands also happen to consistently feature in the leader board of the world’s most sustainable corporations. This statistic should not surpise seasoned brand practitioners, as they have come to acknowledge that sustainability is a compelling niche around which they can differentiate their corporate and product brands.
Sculpt Partners’ latest research identifies five key levers that reputed corporations pull with intention to build an enduring corporate sustainability brand. This document explores these five levers in detail, backed with multiple case studies to make the concepts come alive. We also provide a multi-year implementation roadmap that sustainability and brand leaders can adapt to build a strong, sustainability-centric corporate brand.
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