Issues concerning cash flow management and go-to-market often dominate the pecking order of prioritisation for early-stage ventures. In contrast, implementation of ESG (Environmental, Social and Governance) related policies and practices may be deemed as appropriate only when the firm has visibility towards an Initial Public Offering (IPO). Emerging research on private markets challenges this notion. By integrating ESG into their strategy, organisation systems and culture, early-stage companies can unlock a significant valuation premium, broaden access to an array of growth financing alternatives, mitigate operational risk from adverse incidents, and create a distinctive value proposition to attract talent.